THE NEED TO KNOWS
6 Motorcyclists from Ireland, Lithuania, the UK, Germany and Argentina and 1 UAZ van take on the toughest challenge of driving the length of a frozen Lake Baikal – the largest body of fresh water on earth – an 830km journey on ice in the middle of the Siberian winter that breaks 2 Guinness World Records!
We traversed the deepest lake on earth, got to know the locals, their culture, lifestyles and hardships, and pushed adventure motorcycling to the extremes.
Our media distributor’s strength is the ability to broadcast programming that is at the heart of popular culture. Creating an emotional connection with the audience turns viewers into fans – headline sponsorship allows you to get closest to them.
Fully integrated partnership opportunities are available including product placement and digital assets – providing you with a full 360-degree campaign.
Your sponsorship package will grant you an extension and enhancement of your current marketing and branding efforts.
Sponsorship assets include (but are not limited to)
- Digital Assets – mini videos – testimonials to your product/brand
- Direct sales through Baikal website and social media
- Social Media – Pre and post-documentary pop-ups and a live bespoke feed
The association with Claudio von Planta promises to bring a lot of positive publicity and capture the imagination of millions. This documentary shows, that extreme adventure travel is affordable for everyone, not matter who you are. We want the brands we choose to partner with to reflect this ideology.